Will Spotify Ruin Podcasting?

If Spotify gains enough market share then it will effectively become the de facto gatekeeper of podcasts (similar to how Google Play is the de facto gatekeeper of Android apps despite side loading and alternative app stores). Once that happens many of the benefits of podcasts will be destroyed. Creators will no longer have full creative freedom as ... See more

I can see a similar future for podcasts: Spotify, if they are successful, may end up being the biggest player, but that doesn’t mean new and different business models that directly link suppliers and consumers won’t emerge. It will, in other words, look like everything else touched by the Internet: very large winners on one end, and small niche win... See more

It’s approaching problems the way every late-stage internet platform does, at least before it discovers its limits: by presuming total victory and control over the industry it’s been working to enclose. Spotify’s success as a basic streaming service eventually entitled it to a central role in how music is made and distributed. Why shouldn’t its suc... See more

Don’t get me wrong. I am fearful of a Facebook-like algorithm that chokes my podcast off from those who subscribed to it. Just as I sometimes get nostalgic about the old school blogosphere from a decade ago, I’ll no doubt look back at the open podcast ecosystem and miss parts of it. And I’m not super excited about a future where I have to toggle be... See more

And so what you've ended up with, not surprisingly, is a few key players that happen to own the majority of the IP that is kind of a must have in this industry to have a product offering and a handful of distributors that have gotten scale on distribution of great user experiences like a Spotify, Amazon, a YouTube, whoever you might want to think a... See more