I've coined a new theory of the Internet in 2025.
It’s the basis for my new company.
I call it the "Boutique Impact" Theory.
Five years ago, audience was king. Make content, build audience, profit. I know this firsthand. I served 7,000+ Write of Passage and... See more
Will Mannonsubstack.comWill Mannon on Substack
- The long tail of the internet has provided a way for sovereign creators
and businesses to ‘
niche at scale
‘ in ways not possible at any other time in history, fostering unparalleled creativity and innovation; - The quality of an audience matters;
- Being tiny is mighty;
- Delighting the weird is a superpower;
- When you build a business, you’re building a new
André Chaperon • Tiny Worlds: A Manifesto for Sovereign Creators—Attract, Build & Curate an Audience of True Fans
- The future of internet media is less, but better. Time and attention are precious, finite resources. How we spend them determines the quality of our lives. We believe media practitioners have a responsibility to treat time and attention as sacred, refusing to churn out commoditized filler content or algorithmic bait, and instead only ask for
Foster Presents • Steal Our Media Strategy
How I changed my life
1. I started writing online, even when no one was reading.
2. I started using the internet like a lab testing ideas, aesthetics, and workflows to see what clicked.
3. I began treating every conversation as either energy-giving or energy-draining, then designed my life around the givers.
4. I started screenshotting things that... See more
1. I started writing online, even when no one was reading.
2. I started using the internet like a lab testing ideas, aesthetics, and workflows to see what clicked.
3. I began treating every conversation as either energy-giving or energy-draining, then designed my life around the givers.
4. I started screenshotting things that... See more