I've coined a new theory of the Internet in 2025.
It’s the basis for my new company.
I call it the "Boutique Impact" Theory.
Five years ago, audience was king. Make content, build audience, profit. I know this firsthand. I served 7,000+ Write of Passage and... See more
Will Mannonsubstack.comWill Mannon on Substack
- The future of internet media is less, but better. Time and attention are precious, finite resources. How we spend them determines the quality of our lives. We believe media practitioners have a responsibility to treat time and attention as sacred, refusing to churn out commoditized filler content or algorithmic bait, and instead only ask for
Foster Presents • Steal Our Media Strategy
- The long tail of the internet has provided a way for sovereign creators
and businesses to ‘
niche at scale
‘ in ways not possible at any other time in history, fostering unparalleled creativity and innovation; - The quality of an audience matters;
- Being tiny is mighty;
- Delighting the weird is a superpower;
- When you build a business, you’re building a new
André Chaperon • Tiny Worlds: A Manifesto for Sovereign Creators—Attract, Build & Curate an Audience of True Fans

hi im greg
Read this if you want to know why you should start a cash-flowing internet empire
(and learn about a new product to to get you there)
How many of you watched The Social Network movie and were inspired af?
I watched it in... See more




Read this if you want to build cash-flowing internet companies. Full-time or part-time.
These busineses aren’t depending on giving ad dollars to Mark Zuckerberg.
These types of companies don’t necessarily need VC.
Idea #1 - The playbook for building a company in... See more