Will Joe Rogan ever IPO?

But the new generation's fortunes are all made through code or media. Joe Rogan making $50 million to $100 million a year from his podcast. You're going to have PewDiePie. Whenever you can in life, optimize for independence rather than pay. If you have independence and you're accountable on your output, as opposed to your input-that's the drea... See more

The explosion of influencers and creators on YouTube, Instagram and TikTok has proven yet again the power of personality. The direct connection an audience feels to these stars is powerful. We’re seeing Substack and forward thinking publishers like Complex, Barstool and Axios capitalize on this dynamic. (The risk is obviously the limited enterprise... See more

The “monetize the individual” disruption should serve as a catalyst for the business reinvention of media companies who choose to recognize and react to this “new” (I know it’s not new but what’s old is new again) trend forming. It’s not just about enabling and “liberating” creators and talent, but more importantly about maintaining, supporting and... See more

The “monetize the individual” disruption in media serves as an opportunity for business reinvention of companies who choose to recognize and react to this newly acknowledged trend forming. It’s not just about enabling and liberating talent, but more importantly about maintaining, supporting and growing that individual’s business better than they’re... See more

Talent will increasingly own their audience, with the rise of “channels of one” and community-as-a-service... Equivalents to Substack (where you build and monetize your own email list) will emerge in video, communities, branded products (like Borgo, still pre-launch) and other ways to build, manage, and monetize your audience. Some early breakouts ... See more