“There are risks and costs to action. But they are far less than the long range risks of comfortable inaction.”

When you are starting a business, one of the most important things you can do is understand the language your target customer uses to communicate. What words do they use to share their pains and struggles? How do they describe their aspirations and goals? When you can learn the language of your audience, you can more easily make a connection with

If you’re interested in learning more about paid advertisements, I also recommend checking out material from Rick Mulready (RickMulready.com) or Amy Porterfield (AmyPorterfield.com) too.

what was my unfair advantage in this space?

The best information always comes at the end of a person’s thought,

“Building a successful business is no longer about B2B or B2C. It’s about P2P, those people-to-people relationships.” The fact that I could (and often did) build a relationship with my customers was my unfair advantage over my biggest competitors.

Why do you say that? What else do you think is missing? Why is that important to you? What would be ideal with that? What else comes to mind about that?

niche down and change a smaller group of people’s world. Right? Taking a specific market and changing their world.

Don’t take notes or record the conversation.