Your earnings are a byproduct of how well you serve your audience, and you can only best serve your audience when you know exactly who they are, what they’re going through, and what will get them to take action.

The results of this exercise will become a list of places where you could potentially advertise or submit articles to gain exposure and build authority and trust in the market.

the most useful education I learned from following the top influencers in the space was what NOT to do. I saw what everyone else was doing, and I purposefully brought something different to the space.

When you are starting a business, one of the most important things you can do is understand the language your target customer uses to communicate. What words do they use to share their pains and struggles? How do they describe their aspirations and goals? When you can learn the language of your audience, you can more easily make a connection with

The truth is if you don’t have a passion for what you are doing, your energy will eventually fizzle out.

many lack a lot of the more advanced skills and strategies beyond the basics.

I used to rush into things because I didn’t want to waste time, but my haste often cost me more time (and a lot of money) in the process.

It’s not until you fully understand what your target idea does, whom it is for, and how it differs from other similar solutions that should you spend considerable amounts of time on the branding elements of that particular idea.

Let the person speak.