Will It Fly?: How to Test Your Next Business Idea So You Don't Waste Your Time and Money

What can you bring to the table that no one else can? What is your unfair advantage?

What’s something about [topic] that frustrates you? If you had a magic wand and could change anything related to [topic] what would it be? What problems are costing you the most money right now? What’s the most important activity related to [topic] that you do? Is there any frustration associated with that? What related to [topic] takes up the most

Your earnings are a byproduct of how well you serve your audience, and you can only best serve your audience when you know exactly who they are, what they’re going through, and what will get them to take action.

Dig deeper by asking quick follow-up questions. Golden information comes the deeper into a conversation you go.

you need to find out where your target audience resides online. During the research phase, this allows you to not only know what other websites exist in the space, but it helps you learn more about who they are. Through comments and forums, you’ll be able to hear directly from the voice of your end-user and use that information to help shape what y

I used to rush into things because I didn’t want to waste time, but my haste often cost me more time (and a lot of money) in the process.

“If you can define the problem better than your target customer, they will automatically assume you have the solution.”

The truth is if you don’t have a passion for what you are doing, your energy will eventually fizzle out.

earnings become a byproduct of how well you serve your audience.