Hyping up your friends is actually a lot more fun than self-glorification. After a decade of Instagram, the whole “Look at this photo I took of what I’m doing” game is growing stale. In fact, it’s a bit asocial just lobbing your solo snapshots into the feed. A true social network doesn’t just make consumption social (Likes, comments, reshares), but... See more

The Internet enabled unprecedented access to celebrities, and the celebrities who have done best on social media are those who have leaned into this access. Influence is no longer about being an elusive star on the red carpet; influence is about being intimately familiar and relatable.

This recent surge of human-curated guidance is both a reaction against and an extension of the tyranny of algorithmic recommendations, which in the course of the past decade have taken over our digital platforms. Today’s automated social-media feeds deliver increasingly indistinguishable content now sometimes generated by artificial intelligence;

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