why we share: the architecture of sharability
signull.substack.com
why we share: the architecture of sharability
every share is a flex.
sometimes it’s loud (“look how smart i am”)
sometimes it’s soft (“this moved me”)
but it’s always identity signaling.
you’re saying: this is me. see me.
we share things that provoke:... See more
“wait... how did you do that?”
this is why people post ai art, lensa portraits, chatg