Why We Need The New Rosetta Stone for Gen Z

A new idea can be spread quickly if someone can explain it and communicate it to others before they have to discover it themselves. But the chief advantage of language is not communication but autogeneration. Language is a trick that allows the mind to question itself; a magic mirror that reveals to the mind what the mind thinks; a handle that turn... See more

Reaching wide audiences requires all-terrain language, and the urgency of the present moment, amplified by chronological feeds, doesn’t allow for much stylistic variety. Efficiency is key — compressing as much information as possible to the least amount of words is the ideal of all communication.

While I do agree that many areas of interaction, like... See more

This underscores a major difference between Millennials and Gen Zs: the former group was taught to burnish their online presence, using every opportunity to stand out and look perfect; the latter group, which has never known a world without social media, prefers blending in and trying on new identities.