There will always be creators. But the ones who stand out in this era are also curators. People who filter their worldview so cleanly that you want to see through their eyes. People who make you feel sharper just by paying attention to what they pay attention to.

As content multiplies, the challenge isn’t access; it’s orientation. We don’t need more input; we need better filters. That’s where the curator comes in: not just as a tastemaker, but as a trusted lens in a world of endless noise.

Curation builds taste

If we don’t actively decide what we read, see or listen to, it’s decided for us. And we'll be served general slop by an algorithm that's controlled by people with extremely skewed values and ideas about what is best for us to see (hint: they want us to see ads - they want us to buy stuff) . We’re pulled along by the tides of... See more