Why Vine died

Facebook inflated its video metrics, a bunch of digital media executives carelessly pivoted to video in the hopes that they would become essential content suppliers to Mark Zuckerberg, and then he imperiously killed them all because he realized it was far easier to negotiate with an infinite supply of individual burned-out Instagram influencers. Th... See more

Throughout the 2000s media was still in some significant sense balkanized. People did not just consume stories, they visited story sources, and the sources were numerous. Everything from trusted websites associated with legacy media institutions like the New York Times to popular aggregators like Drudge and blogs like the Huffington Post thrived, a... See more

I think the core, critical sin was choosing the advertising model to begin with. Brand advertising is not like direct advertisement, which is more programmatic. It requires something like a Disney to essentially give you a favor, because the only players that matter to them are Google and Facebook. Snapchat, Twitter, everything else did not matter.... See more

The shift to putting creators in the driver’s seat was a long-awaited one. But no good thing comes without unintended consequences. Users were uploading 300 hours of video to YouTube every single minute; over 100 million photos were posted to Instagram each day. Even when we look today, it’s impossible to keep up with the number of new Tweets, emai... See more