Why Vine died

I think the core, critical sin was choosing the advertising model to begin with. Brand advertising is not like direct advertisement, which is more programmatic. It requires something like a Disney to essentially give you a favor, because the only players that matter to them are Google and Facebook. Snapchat, Twitter, everything else did not matter.... See more

Well, one explanation I liked quite a bit was recently written by Wall Street Journal columnist Christopher Mims, who argued that social media isn’t dying, but changing into broadcast media. The majority of the content we see on a daily basis is now made or shared by a small professional class of users, known as the creator economy. Which is making... See more