Why Vine died

As with other social networks that grow, Instagram broadened its formats early on to head off several format-based asymptotes. Non-square photos and videos with gradually lengthening time limits have broadened the use cases and, more importantly, removed some level of production friction.

The move to copy Snapchat's Stories format was the next giant... See more

Facebook inflated its video metrics, a bunch of digital media executives carelessly pivoted to video in the hopes that they would become essential content suppliers to Mark Zuckerberg, and then he imperiously killed them all because he realized it was far easier to negotiate with an infinite supply of individual burned-out Instagram influencers. Th... See more