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If this turns out to be the dominant strategy, many younger workers will start looking for opportunities that enable them to grow their following.

Rather than building skill-based career moats, workers of the future may be using their audiences to secure permanent employment.

it’s a directionally correct generalization, and it’s showing itself in where and how people interact online. Many young people prefer the facelessness of Discord, Reddit, a crypto pfp. With the rise of privacy online—both anonymity and pseudonymity—we’ll see more people express themselves through new personas that obscure their “real” identity.

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Come for the network, stay for the jobs: This is akin to the original LinkedIn strategy, but now with a narrower focus. How it works: First build a community or a network of individuals in a certain demographic or vertical, then layer in job opportunities and employers in a nuanced and organic way.