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Meanwhile, in a world of doomscrolling, algorithmic feeds and fake news - social media is the new tobacco. People don’t want to engage with another social network.

So we need a new script for the world of work. Maybe the future is… LinkedIn?

I think LinkedIn has a unique opportunity - a cultural moment around work, coupled with a unique proposition: ... See more

Come for the network, stay for the jobs: This is akin to the original LinkedIn strategy, but now with a narrower focus. How it works: First build a community or a network of individuals in a certain demographic or vertical, then layer in job opportunities and employers in a nuanced and organic way.