Saved by sari
Why the next big consumer platforms are social games
In a world awash with information and eye candy, “social gaming” is rapidly evolving as the largest existential threat to legacy media’s claim on engaged consumer attention. Trust and manipulation issues are also causing people to look beyond incumbent social media platforms such as Twitter, YouTube, Instagram and Facebook.
Scott Broock • Beyond Broadcast and Social Media: Game Engines are the New Reality Engines
