Value of the Advertising Process

• The most valuable aspect of advertising might be the strategic thinking required to produce the advertisement itself, not the final product.


• This process forces businesses to address fundamental questions about their purpose, differentiation, and value proposition.


• Rushing to a cheap, adequate result via AI shortcuts

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There are three reasons why success-based advertising wins the day on the internet: -Customers want it: Advertisers can quickly see if their programs work and easily predict margins using COGS + “bounty fee” model-Solves excess inventory problems: The best way to reduce inventory is through direct-selling, success-based advertising (think 1-800 ads... See more

So: why is advertising good? I mean, isn't it annoying when sites show you ads instead of whatever it is you want to read? The question is, what is the alternative? I see two main funding models:

One of the surprising and counter-cultural truths about modern-day marketing, which I suspect drives many efficiency-minded people practically insane, is that physical direct mail continues to work really, really well.It makes no sense purely from an efficiency standpoint because it's a very expensive way of reaching a single person. But from an... See more