We’re moving into an era where synthesis and judgment—not just execution—are the creative differentiators. AI will continue to evolve, and yes—it will replace certain tasks and even entire roles. But it won’t replace curiosity. It won’t replace intuition. And it won’t replace the ability to decide what matters.

Not all design disciplines are equally affected by AI. Those who work with material, scale, and space—book designers, muralists, sign painters, mosaicists—continue to operate through tacit knowledge and touch. Their work still resists automation because it’s rooted in place and presence—it has “aura.” But even in brand design, something similar... See more