Post-birth is such a fragile, precious time. If anything, people need to be rallying around you and trying to build you up, not putting posts on social media making you feel bad about not losing baby weight.

But by only presenting half of the story – the rewards without the strife – something which social media explicitly and implicitly encourages, we are all misrepresenting the expectations for both our peers and younger women looking at our lives.

opinion, I feel the space has become too hostile for me to express myself in.

So the identity you formulate online actually becomes your personal key into this matrix.

You just can’t buy contentment, no matter what it might look like when you scroll through your feeds.

While Facebook clarified that nursing images were fine “in principle”, they reiterated that the nipple must not be visible.

Psychologists now refer to two types of attention: spotlight and floodlight. When we are focused on a single task, we use our spotlight brain to centre all of our efforts on its completion. But when we split our concentration between several tasks, we employ a floodlight approach, where we work on more than one thing at a time.

competitive. Few births are predictable and a good proportion don’t go exactly the way we might have hoped. A recent survey found that half of all new mothers experience regret, shame, guilt or anger after birth, mostly due to unexpected complications and lack of support. More than 70 per cent say they felt pressured to do things a certain way.

It might look like you’re busy and important as you flip between devices, but the reality is that you’re not. You’re inattentive, less productive, and driving yourself round the bend trying to split your focus in too many directions.