Why sleeptrackers could lead to the rise of insomnia – and orthosomnia

In the last 10 years there have been mobile apps and smartwatches and bed straps that promise to capture how well we are (or aren’t) sleeping.

Much of the tech industry’s sleep innovation is aimed at helping people get regular sleep, but it has a lot of metrics attached to it as well.

We expect to see many new sleep-related products and sleep-related supplements that promise to help people sleep better and offer an alternative to medication. We also expect to see more consumerization of sleep medicine, with wearables and more accessible sleep labs helping people who suffer from sleep apnea and other diagnosable ailments.