Articulating ideas as simply as possible is attractive, not least because getting people to agree with us is attractive. But we have a tendency to overrate ideas that can be shared easily, with the most apparent advantages. By constant simplifying, we may be lulled into abridging our own ideas a little too much, and sooner or later our audience—or... See more

Consider a few basic, macroscopic rules that will take your word and phrase from drab to fab:

• Show, Don’t Tell: Use concrete examples and anecdotes to illustrate your points. I worked with X to design Y and Z which led to an uplift in $AM and B%” says a lot more than "I am a great designer.”


• Use Active Verbs : Active verbs make your writing flow

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High school taught me big words. College rewarded me for using big words. Then I graduated and realized that intelligent readers outside the classroom don’t want big words. They want complex ideas made simple.