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Why pushing will get you slaughtered in advertising; and pull is the future.
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
Ryan Holiday • 1 highlight
amazon.com
Permission marketing recognizes the new power of the best consumers to ignore marketing. It realizes that treating people with respect is the best way to earn their attention.
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
This is why permission marketing is so effective—you reach people who have a worldview that the messages you promise to send them are a valuable part of their lives.
Seth Godin • All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
If it sounds like you need humility and patience to do permission marketing, that’s because it does. That’s why so few companies do it properly. The best shortcut, in this case, is no shortcut at all.