Why “no code operations” is the next big job in tech

But for the new wave of horizontal software tools like Notion, Airtable and Roam, the magic is in their flexibility. By providing the “no-code” building blocks, these startups enable consumers to create their own personalised experience. This creates a "complexity gap".

No-code obviously started with web development. Individuals and companies now have a wide range of platforms to create their website. The emerging dominant no-code stack is composed of Webflow for the front, Zapier for the automation, Airtable for the database (+Memberstack to manage membership and payment if needed). We like this approach because ... See more

1.5 years of investing later, we think the rise of no code is a sub-theme in an even larger movement: tools that give knowledge workers superpowers.