On the opportunity side, NFTs could unlock special album incentives. You could get access to certain live stream. You can get limited edition albums. That's an interesting kind idea of incremental revenue for these players, but a key role for, as we've talked about, for these labels, is also this VC element to it. Imagine if I was a mid-tier artist... See more
Music NFTs are heading for a breakout. It may be the year of the ear. If 2021 saw the proliferation of profile picture NFTs, 2022 could elevate music NFTs. Musicians, fans, and vertical NFT marketplaces like Catalog could all win big.