The Case for Netflix to Add an Ad-Based Tier

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Outgrowing Advertising: Multimodal Business Models as a Product Strategy

Subscriptions are unbelievable. You have recurring revenue that, ideally, compounds month after month. Nothing else matters because you have growing subscriptions. And then it stops. Suddenly, you report a loss in subscribers. And panic ensues. Suddenly, you ask: should I have been so anti-ad all these years?

Jacob Cohen Donnelly • The Pivot to Advertising Has Begun

https://stratechery.com/2022/spotify-netflix-and-aggregation/?access_token=eyJhbGciOiJSUzI1NiIsImtpZCI6InN0cmF0ZWNoZXJ5LnBhc3Nwb3J0Lm9ubGluZSIsInR5cCI6IkpXVCJ9.eyJhdWQiOiJzdHJhdGVjaGVyeS5wYXNzcG9ydC5vbmxpbmUiLCJlbnQiOnsidXJpIjpbImh0dHBzOi8vc3RyYXRlY2hlcnkuY29tLzIwMjIvc3BvdGlmeS1uZXRmbGl4LWFuZC1hZ2dyZWdhdGlvbi8iXX0sImV4cCI6MTY1ODkzNzAzMiwiaWF0IjoxNjU2MzQ1MDMyLCJpc3MiOiJodHRwczovL3N0cmF0ZWNoZXJ5LnBhc3Nwb3J0Lm9ubGluZS9vYXV0aCIsInNjb3BlIjoiYXJ0aWNsZTpyZWFkIGFzc2V0OnJlYWQgY2F0ZWdvcnk6cmVhZCIsInN1YiI6IjdqWkdFeVp

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