Why Nachos Aren't on the Menu
It takes enormous discipline to NOT try to scale something that's working.
But some things just don't scale -- and trying to do so can destroy the golden goose in the process.
Many entrepreneurially minded people can't help themselves from trying.
But a better business plan takes that universal need and makes it specific—describing who and what it’s for.
Seth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
The Paradox of Choice, that shows that having more choices often leads to less choosing. Having so many possibilities around what business you could start can make it harder for you to choose which business to start.
Charlie Gilkey • The Small Business Life Cycle: The No-Fluff Guide to Navigating the Five Stages of Small Business Growth
I’m constantly amazed by people I meet who resist this concept and insist their business can be all things to all people. Big mistake. Figure this out, and insane traction is waiting for you on the other side.
Olly Richards • Case Study: Anatomy of a $10M Online Education Business
Product creators often fall into the trap of thinking there is only one way to position an offering, and that we have no ability to shift that contextual frame of reference, especially after we have released it to market. We set out to build something (a new dessert or a new way of doing email, for example) and then almost unconsciously position ou
... See moreApril Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Instead, especially in the early days of consulting, you’re chasing the greatest possible surface area of distinct clients in an attempt to better understand the interplay of what you’re good at, what people will pay for and who you want to be.
tomcritchlow.com • Rejecting Specialization
Why should every potential business need to build all 3 parts of this stack when their core innovation or value add comes primarily from one or two?
Danny Zuckerman • Data composability: what it is + why it matters
Often the key for lifestyle entrepreneurs or those of modest aspirations is to fly below the competitors’ radar, serving niche markets having unique needs that an attentive entrepreneur can understand and appreciate. In such niches an entrepreneur’s ability to tailor what’s offered and serve customers exceptionally well can build loyalty that’s dif
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