Why more direct-to-consumer brands are exploring membership models

Membership is also a vehicle of the modern aspiration economy. It represents a shift from doing things for the benefit of others (conspicuous consumption) to a value model where we invest in things that benefit ourselves: access, knowledge, information, experience, privacy, belonging, self-actualization. In the modern aspiration economy, consumers ... See more

Membership programs thrive on “conversion events.”

Now that I’ve gotten that off my chest, I do want to dig into the benefits of looking at your subscribers as members. It can become a self regulating community that inadvertently becomes more loyal to the brand.