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Masterclass is selling the LeBron James poster we put on our bedroom wall, not the skills coach we hire to train us three times a week. And they’ve learned that adults aren’t so much different from our 11-year-old selves: we love to be inspired by the greatest humans on this planet.

MasterClass is an online education portal. It works like this: you pay $180 for an all-access annual pass to tutorials and lectures by experts in various fields. For example, you could learn tennis from Serena Williams or you could learn filmmaking from Martin Scorsese. Each lesson includes several pre-recorded videos, workbooks, activities, and no... See more

Instead of competing with universities at their own game, MasterClass took a different route. They hired experts and celebrities — practitioners who are at the very top of their field — and made beautiful, highly-produced videos of them explaining their craft. MasterClass might claim to be selling education, but don’t be fooled: they are selling cr... See more

The actual advice isn’t the limiting factor — in 2020, information is plentiful. However, the success to back it up is what’s in short supply. While lots of people can opine on how to get to the top of a particular field, only the best can speak to their own experience when they tell you how to get there. The authenticity can’t be copied. And that’... See more

It’s relatively easy to make and distribute educational content. Even high-cost content isn’t hard to replicate; it’s just expensive. However, the scarcity in the education world isn’t the advice itself, but rather the credibility behind it: The credibility of being someone at the top of your field takes a lot of work. It’s hard — dare I say imposs... See more