Why Mars Needs a Creative Director

The first is this idea of a post-true-self era. The real disease of the Western world is the idea of the true self. The true self is the idea that is foundational to the current consumerist economy we're in. It's the carrot on the end of the stick that we endlessly chase. As soon as we consume something, it gets us slightly closer to the idea of wh... See more

With Mars as a thought vehicle, we can start to imagine, “Okay, what will we put up there?”, and we can think outside of the systems that really hinder our thinking on Earth. We'll go into a whole set of design principles that we can use for actually building things there. But, ultimately, it's really important to just think beyond our current syst... See more