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Why marketing is eating the world
Everyone’s software is good enough.
Software used to be the weapon, now it’s just a tool.
In a world of scarcity, we treasure tools. In a world of abundance, we treasure taste. The barriers to entry are low, competition is fierce, and so much of the focus has shifted — from tech to distribution, and now, to something else: taste.
Software used to be the weapon, now it’s just a tool.
In a world of scarcity, we treasure tools. In a world of abundance, we treasure taste. The barriers to entry are low, competition is fierce, and so much of the focus has shifted — from tech to distribution, and now, to something else: taste.
Anu Atluru • Taste Is Eating Silicon Valley.
