Why Less Is More When Pitching Yourself

Lingering in minds requires a new sort of Madison Avenue alchemy—compressing high-voltage ideas into phrases so charged that they sear into neural pathways.

Let’s zoom in closer and go from abstract theory to applicable practice with the 4Cs.

1. Clear : Avoid ambiguity, be direct, and use simple words/sentences.


2. Concise : Be brief.


3. Cogent : Ensure your writing follows a logical, relevant sequence. Each point should naturally lead to the next, building a cohesive argument backed up by data, examples, and/o

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Consider a few basic, macroscopic rules that will take your word and phrase from drab to fab:

• Show, Don’t Tell: Use concrete examples and anecdotes to illustrate your points. I worked with X to design Y and Z which led to an uplift in $AM and B%” says a lot more than "I am a great designer.”


• Use Active Verbs : Active verbs make your writing flow dy

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Why? Because, for better or worse, you're not unique. You're one of a million operators chasing the same big fish in a school overflowing the seas. Generic pablum won't cut it—clients will swim on by, mouths sealed shut. Because, unfortunately, even if you’re not communicating well, others still are.

No, you must articulate your worth clearly and co... See more

This is the great struggle of modern work: distillation. The untrained eye dismisses it as crude minimalism, but true virtuosos recognize its complexity. Crafting crystalline simplicity is grueling, mind-bending work—the rarified art of smelting ideas into dense, polished gemstones.

Here’s the sad truth: people don't read anymore.

High on dopamine, they hop, skim, and jump from one stimulating snack to the next.

So make it bite-sized or be ignored. If it takes more than a few choice words to articulate your unique value, you'll become a casualty of attention warfare.