Why Is TikTok So Toxic For The Restaurant Industry? - Mashed

Wherever the influencers land, once they are in a dining room, they’ll need something to record. The more action that can happen in front of them, the better. “It’s part of the reason why a lot of restaurants are embracing, like, Caesar salad that’s made tableside,” says Alex Delany, a former Bon Appétit editor who is now a food-and-beverage consul

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Since the For You algorithm favors only the most instantly mesmerizing content, its constructive videos—such as “how to” guides and field journalism—tend to be relegated to the fringes in favor of tasty but malignant junk info. Many of the most popular TikTokers, such as Charli D’Amelio, Bella Poarch, and Addison Rae, do little more than vapidly da

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What is it about the food delivery platform business? Restaurants are hurt. The primary labor is treated poorly. And the businesses themselves are terrible.

But the broader issue that hasn’t garnered much press attention is how the restaurant industry itself is being transformed and what tools a modern restaurant will need to compete. What is the Shopify of the restaurant industry? I have some compelling data that suggests it may just become ChowNow.

“It almost feels like, you must have a social media acumen, you must be savvy in this area that is adjacent to your business, but not directly embedded in your business, in order to be successful and visible,” Walsh continued. That means achieving metrics like plenty of tagged photos on Instagram and positive user reviews on the business’s listing

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“Google results don’t feel authentic, or even written by a real human because the top articles are all in this keyword-loaded language,” said Dmitri Brereton, an engineer who researches search engines and AI. “Social media, especially TikTok, solves that authenticity problem because some experiential things are just better seen. It can’t get more a

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The above problems with social media in turn generate massive costs for platforms, in the form of gigantic moderation teams made of tens of thousands of people, severe damage to platforms’ brands, and openings for competition to find more efficient means for distributing content. And no platform has been better at exploiting the weaknesses of socia... See more