Why I’m Giving Up My Design Title—And What That Says About The Future of Design — Suff Syed
Beautiful design is now a commodity.
I've spent the last 24 hours with ChatGPT 4o images, and it's clear we've entered a new reality: "Execution is cheap, ideas are everything."
For decades, we were told the opposite. Everyone had ideas. Few could execute them well. The ability to turn a... See more
GREG ISENBERGx.comDesigners are the next wave of founders. Because when AI commoditizes code, taste becomes the last true competitive edge. Taste makes a product feel right. Taste builds emotional trust. Taste creates brands people believe in. And the best creatives? They’re not just decorators. They’re systems thinkers. World-builders.Human-first creative
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Ask someone to define design, and they’ll likely list outputs—buildings, logos, products, apps—or fall back on process platitudes. But these narrow views miss what makes design essential today.
Throughout history, new technologies have opened new fields of expression and expanded what's possible. Every time a new... See more