Saved by sari
Why I Work on Ads
The best way to see them is to start with a simple question: Why would anyone ever pay for something they could get for free? And when they pay for something they could get for free, what are they purchasing?
Kevin Kelly • The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future
. Years ago, the idea that online life would be dominantly funded by advertising coalesced into conventional wisdom, and we’ve been living with the consequences ever since. The utopian assumption that views and clicks would accrue to the highest-quality content failed to understand a basic lurking reality - that the monetization of attention leads
... See moreFreddie deBoer • The Bitter End of "Content"
The affluent, early-adopter users who are mostly likely to pay $ᵤ are also those users with highest $ₐ, as advertising to them commands a premium. Unless you enforced discriminatory subscription pricing to users, based on the counterfactual of their potential ad revenue, you’d still be better off advertising to the people willing to drop $10/month ... See more
Antonio Garcia Martinez • Advertising and Web3
And you have to wrestle with the paywall and its very unfortunate trade-off. You want to share your work with the widest audience possible. But to any publication that’s too small for ads, free readers are simply not that valuable. For these reasons, I’ve always struggled with the paywall. Asking people to pay for writing is not a great way to make... See more