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Here the “product” is the individual or something they’ve written, spoken, curated, or created. This category relies on influence and people caring about what you say or think in a particular niche. Customers, often “fans” or “supporters”, provide payments directly to their favorite creators as a one-off transaction or a regularly recurring subscri... See more

While these four categories have always existed in some form, they’ve become increasingly democratized as tech tools can provide access to a steady flow of gigs, help you inexpensively build a website to showcase your talent, or enable a company of one to reach thousands of people with an Instagram snap and a few well chosen hashtags.