Why Has Minimalism Become a Movement In advertising?
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Why Has Minimalism Become a Movement In advertising?
Graphic designer and painter Paula Scher on how to make something great:
"Less is more and more is more. It's the middle that's not a good place."
"Less is more and more is more. It's the middle that's not a good place."
It’s a style that distills a message to its essence. No noise, no clutter.
We’ve seen the ’90s and ’00s aesthetics return in fashion and design - but is advertising following suit? And more importantly, can minimalism deliver the same impact for emerging or lesser-known brands that can’t depend on immediate recognition?
We’ve seen the ’90s and ’00s aesthetics return in fashion and design - but is advertising following suit? And more importantly, can minimalism deliver the same impact for emerging or lesser-known brands that can’t depend on immediate recognition?
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