Imagine being Sundar Pichai now: - you had the largest continually updated data set of any company to train AI on (the Google Index) - you invented the underlying technology of LLMs like ChatGPT in 2017 called Transfomers - you had complete search dominance: all you had to add was AI and you'd own the marke... See more

How will these companies monetize?  A fundamental premise behind the argument that ChatGPT will make Google obsolete is that an ad-based model doesn’t work in a chat-based world. Talia Goldberg noted this potential, saying, “What could be damaging [to Google] is a potential interface shift that moves the industry away from pay-per-click ads a

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