Most growth advice focuses on volume. Get more subscribers, post more often, be everywhere at once.

But sustainable growth focuses on value . Better content, better subscribers, better relationships.

A lot of creators assume: Write more, get more emails, convert more subs.

Feels logical. Except it probably doesn’t work that way.

Most readers don’t decide to subscribe because we published eight times this month. They subscribe once they trust us, once we solve a problem they actually have, or once they see content that sticks in their mind.

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If you write a bad post it won’t get shared and no one will see it. If you write a great post and it goes viral, everyone on the internet thinks you’re a genius. Since content is shared organically, your best work gets way more exposure than your worst. The incentive in these situations is to ramp up variance and do the most interesting writing you... See more