The questions are coming to gaming first, but it’s easy to imagine them cropping up elsewhere in the new economy. And when they do, platforms will be faced with a choice: shut it all down, as Steam did, and bet that the whole crypto craze will some day fall into the ocean; or be curious about it, the way Epic is, and see if there’s a way to channel... See more

most gamified fan engagement apps usually end up tethering fan behaviors to a granular, homogenous points and leveling system — such that, say you can only become a “true fan” of an artist on a certain app if you like 10 of their tweets or stream their song 100 times on Spotify. It’s a top-down approach to an inherently bottom-up, emergent... See more

If a game’s marketing and distribution strategy centres around crypto exchanges, token launch platforms and guilds, they are not targeting traditional gamers despite their spoken desire to.