If a game’s marketing and distribution strategy centres around crypto exchanges, token launch platforms and guilds, they are not targeting traditional gamers despite their spoken desire to.

This is a groundbreaking idea: tokenized fan communities reward the most devoted and earliest fans, rather than those with the most money. I’ll again use the example of Taylor Swift. For her Reputation tour, Swift pioneered a new model for concert tickets: only “verified” top fans could get a first pass at tickets, with the goal of ensuring ticket ... See more

On streaming platforms, each stream of a song contributes the same amount of revenue (approximately $0.004 per stream on Spotify), regardless of that fan’s particular intensity of affinity towards the artist. In contrast, on platforms like Catalog or Sound, superfans are purchasing NFT music for thousands of dollars each, with creators earning what... See more