Why Figma Wins

it is generally the case that most large companies, certainly most large enterprise companies, don’t innovate on UX and UI. Why they fail to do so I find is a fascinating question, but why is Figma possible? Why is Stripe possible? That’s because large companies, for whatever reason, don’t build great interfaces

By working within the browser, Figma introduced an astounding level of efficiency into the design process and drove organization-wide adoption, which resulted in large ACV enterprise opportunities. This required a period of complex product development prior to monetization — so being product-obsessed and patient were a big part of the company’s cul