“Facts don’t change minds, friendship does!” James Clear explains how convincing someone to change their mind is actually about convincing them to change their tribe. “Perhaps it is not difference , but distance that breeds tribalism and hostility.” Relevant in times of rising social polarisation.

The way to change people’s minds is to become friends with them, to integrate them into your tribe, to bring them into your circle. Now, they can change their beliefs without the risk of being abandoned socially.