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Why Facts Don’t Change Our Minds
Facts Don’t Form Beliefs
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This is a common problem in persuasion: what doesn’t sway us can make our beliefs stronger.
Adam Grant • Think Again: The Power of Knowing What You Don't Know
he explores what causes people to defend incorrect beliefs. This probably won't surprise you, but it has to do with how much of their lives, social life, and identity are riding on those beliefs. The more those are connected, and the more those are perceived as being under threat, the more strongly people will be motivated to avoid changing their... See more