Why Everything is Becoming a Game

As humans, we're evolutionarily wired to prioritize short-term gain. Hunter gatherers had no use for five-year plans, and those instincts are still within us. Combine that with our current economic system, ad-driven business models, and algorithmic social media platforms, all of which visibly reward cynical short-term games, and you've got the perf... See more

Skinner’s three key insights — immediate rewards work better than delayed, unpredictable rewards work better than fixed, and conditioned rewards work better than primary — were found to also apply to humans, and in the 20th Century would be used by businesses to shape consumer behavior. From Frequent Flyer loyalty points to mystery toys in McDonald... See more

The pressure to perform and live up to the expectations of others is not a new social phenomenon — nor a bad one. **^^But the way it manifests at the internet’s global scale increases its intensity tenfold — especially for young people. The goal is no longer to simply live up to the high expectations of your parents and peers — online you could be ... See more