Why Editorial Brands Will Dominate Retail’s ‘Long Tale’

The next generation of brands will still start with the story, but the other moats (logistics, distribution, sponsorships, etc) wither from there. We’ll see the next generation of “DTC” (direct to consumer) brands migrate to traditional retail channels, join large cross-brand data co-ops, shift marketing dollars to community management, and generat... See more

Traditional and institutional brands and retailers will continue to lose market share to local retailers and community-based shopping platforms.

Unlike with consumer products, a curation business’s brand can be a durable moat.