Why Do We Love Social Investing?

With apps like Public, your friends and neighbors can share insightful ideas, but you’re part of the same conversation. Your friends can invest and you can happily know. Public is even looking to remove economic barriers to entry, by supporting the popular practice of fractional shares, allowing you to invest in stocks even if you don’t have the fi... See more

But this also points at a further advantage of social investing: the decentralization of thought leadership.

Back in the day, you had to read a Warren Buffett book or watch Jim Cramer on CNBC to effectively be in the know. If you didn’t have friends on Wall Street, you might be even further removed from the conversation.