Why do corporations speak the way they do?

And so with every exchange, you have to acknowledge a reality where words like optionality and deliverable could be just as solid as blimp and pretzel. What happens if you ask a Megan or a Steph Korey or an Adam Neumann what they mean? I imagine a box with a series of false bottoms; you just keep falling deeper and deeper into gibberish. The meanin

Helfand compiled a list of commonly bandied-about words and divided them into categories like Hyphenated Mash-ups ( omni-channel, level-setting, business-critical ), Compound Phrases ( email blast, integrated deck, pain point, deep dive ) and Conceptual Hybrids (“shooting” someone an email, “looping” someone in)

At my own workplaces, the New Age–speak mingled recklessly with aviation metaphors ( holding pattern, the concept of discussing something at the 30,000-foot level), verbs and adjectives shoved into nounhood ( ask, win, fail, refresh, regroup, creative, sync, touchbase ), nouns shoved into verbhood ( whiteboard, bucket ), and a heap of nonwords that

At my own workplaces, the New Age–speak mingled recklessly with aviation metaphors ( holding pattern, the concept of discussing something at the 30,000-foot level), verbs and adjectives shoved into nounhood ( ask, win, fail, refresh, regroup, creative, sync, touchbase ), nouns shoved into verbhood ( whiteboard, bucket ), and a heap of nonwords that

The problem with these words isn’t only their floating capacity to enrage but their contaminating quality. Once you hear a word, it’s “in” you. It has penetrated your ears and entered your brain, from which it can’t be selectively removed. Sometimes a phrase will pop into my head that I haven’t heard in years — holistic road map — and I will feel a

And yet it should be possible to gaze into this alphabet soup and divine patterns. Our attraction to certain words surely reflects an inner yearning. Computer metaphors appeal to us because they imply futurism and hyperefficiency, while the language of self-empowerment hides a deeper anxiety about our relationship to work — a sense that what we’re