I was able to thrive on Substack because it was the culmination of almost 15 years of learning how to reach directly to readers. I’d gained some skills along the way. Even more, I came to Substack totally committed to this way of operating.

Drucker grew up in an era when the most successful businesses dominated through their manufacturing power and cenntralized staff. But he now predicted that this was going to change—in fact, it would reverse completely

In the future, he claimed, control over distribution would become more important than manufacturing or marketing or research.