Why Content Creators Are Moving from 2D Screens to 3D Worlds

Several ways exist for video creators to earn Robux (virtual currency on Roblox). First, they get a portion of in-game purchases for things they've partnered with or created. Also, creators can create avatar items like clothes, accessories, and dance moves and earn Robux. Lastly, growing content creator community and an influencer program with extr... See more

Roblox videos get over 10 billion views on YouTube monthly, and influencers and video creators are integral to this community. This is the metaverse, which is the next frontier for creators. Creating immersive and shared 3D worlds can offer a world of possibilities by moving from 2D, one-way communication platforms into 3D platforms.

Engagement Opportunities In the 3D world, creators connect with fans in immersive social experiences. Roblox has users from 180 countries, 53% of which are over 13, so creators have a huge reach. A video creator could host their followers on a private server so they could hold a concert party while streaming, giving their fans a VIP experience.