Why Content Creators Are Moving from 2D Screens to 3D Worlds

Some rare companies innovate on all three sides of the creator triad, crossing creation tools, distribution and monetization: Roblox, for example, provides accessible tools in Roblox Studio; allows developers to have their experiences discovered by the community; and shares earnings with developers via the virtual currency Robux, which underpins a ... See more

Roblox is not an overnight success. We’ve been around for about 15 years. The vision of our founder was something he called human co-experience: people doing things together in synchronous 3D spaces. I think people call that the metaverse now, but it’s always been what we focus on. A lot of people called us a game company, for years. We kind of bri... See more

What differentiates Roblox from Fortnite, however, is that Roblox is not a single game, but rather a paradigm shift in the form of “human co-experiences”, all created by its community of players. Think of Roblox as a Shopify versus Fortnite’s Amazon. Roblox is a vibrant and expanding universe of creator-built content, with over 18 million experienc... See more