Why Celebrities Stopped Being Cool

It makes sense that norms are shifting in this direction as Gen Z’s influence spreads. Raised on social media, with access to once illicit bad-taste touchstones like Rocky Horror just a click away, they’ve largely replaced IRL subcultures with a constellation of aesthetics—cottagecore, dark academia, Y2K—to be performed, then discarded or demoted t... See more

I find that my new idea of a “cool girl” doesn’t exude that icy, unattainable coolness anymore, but rather an accessible warmth. They don’t resist the inevitability of aging, they are highly self-aware, honest, kind. They know life is short and they can laugh at the absurdity of it all!

Clearly the cultural pressure to achieve a unique self is old, strong, and not unique to hipsters, so why did the authenticity drive spin out of control after CE 2000? One possible reason is that the hundreds of studies on authenticity in tourism and subcultures have also been read and in many cases sponsored by business thinkers who directly influ... See more