Why Are We Surprised That Startups Are So Freaking Hard?

The truth is, you should be looking for hard things. The hard things are what keep the competition away. The hard things are what create barriers to entry. The hard things are the things that, once you push through, make it nearly impossible for anyone else to follow.

Or, as I always tell my students: The hardest-working entrepreneur will always bea... See more

We all know “startups are hard,” but I think we tend to imagine that this difficulty is bounded, contained, modelable, a bit like running a marathon: yes, legs and lungs hurt, but that’s normal and appropriate, and we know the route, the distance, and that there’s a finish line. This is a kind of difficulty we can contend with without losing oursel... See more

As a new founder, it’s tempting and often discouraging to compare your inside to another’s outside. Every other founder and company looks so well put together, whereas you are of course all too aware of your shortcomings and insecurities.

Because of how much we deify the great entrepreneurs of our time, we end up inevitably comparing our new company

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