Why agencies must sell outcomes, not creative services
Strange Ways AI Disrupts Business Models, What’s Next For Creativity & Marketing, Some Provocative Data
Scott Belskyimplications.com
Here's a big, big shift you must make immediately. Most agency models can be summed up like this: Pay First. Results Later. (Hopefully.)
Frankie Fihn • Beyond the Agency Box
Doing Is the Key to Differentiation The marketing world is full of thinkers, talkers, and self-proclaimed gurus, but after awhile they all start to sound the same. What we need are more doers—agencies and professionals that drive change by practicing what they preach. A hybrid agency is defined by the collective strength of its employees’ personal
... See morePaul Roetzer • The Marketing Agency Blueprint
Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of substance, that we’re going to follow history instead of making it, that we’re going ... See more