Why agencies must sell outcomes, not creative services
Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of substance, that we’re going to follow history instead of making it, that we’re going ... See more
Sari Azout • Article
Strange Ways AI Disrupts Business Models, What’s Next For Creativity & Marketing, Some Provocative Data
Scott Belskyimplications.com
- You Have to Be Faster and Smarter Than the Client.
The only reason to hire an outside partner is because they bring something the inside team doesn’t. If your agency is figuring it out as they go, they’re not an asset—they’re a liability. Clients don’t have time for your learning curve. They want a team that’s already fluent, already moving, alrea
The Reinvention Moment
