Who’s Afraid of ‘Skibidi Toilet’?
The intimacy and immediacy of watching videos on a phone screen (how about 70% of YouTube viewers watch) helps creators connect with their audiences, opening opportunities for making money beyond just a cut of ad revenue. Sergey Vashketov films his two sons, Vlad and Niki, who make wildly popular videos for kids. The boys dress up in costumes, play... See more
Aaron Pressman • YouTube creator economy flourishes with $30 billion payments
Oh and lastly, as for Skibidi; of course a meme that doesn’t make sense represents a generation who’s growing up in a world which doesn’t make sense. How fitting and somehow unsurprising.
https://zine.kleinkleinklein.com/p/julia-dixon?r=1fmre&utm_campaign=post&utm_medium=web
We’re lost in the garden of forking memes, and the idea of linear progress along a single historical time line seems like a quaint artifact from a much simpler era. Grand visions of the future are few and far between; the pop cultural landscape is littered with post-apocalyptic dystopias. If we want to make sense of how we got here, we have to unde... See more
Aaron Z. Lewis • The garden of forking memes: how digital media distorts our sense of time
There’s power in signaling insider knowledge to outsiders, so naturally we see the memetic propagation of idiomatic lore artifacts beyond the bounds of where they actually convey meaning. But as time goes on, their density and alienation from more universal lexicons makes it hard for even the ‘in-group’ to keep track of this internal meaning. It’s ... See more